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The Digital Hustle Tribe: Social Media Strategy For Small Businesses

  • Haven Collective 2025 Riverside Drive Columbus, OH, 43221 United States (map)

Do you break out in a cold sweat when someone mentions social media? Or do you think, "Oh, yeah. That's been on my to-do list for the past year!"

In this workshop, Carissa, owner of Kindred Strategy and self-proclaimed "Data Nerd" will be telling us the basics of creating a social media strategy.

In her presentation, she'll go over:

  1. The difference between paid and owned social.

  2. How to use each platform.

  3. The do's and don'ts.

  4. The steps to developing a strategy.

She'll also be answering social media questions to help you create your strategy.


About Our Speaker, Carissa.

I am a marketing strategist with 13 years of agency experience connecting customers with brands. I have a passion for developing marketing strategies that create meaningful connections between brands and their customers. I am an expert in paid advertising and social media but understand that most people aren’t. I love collaborating with clients and breaking down these sometimes complex or foreign subjects in a way that is educational, relatable, and understandable. I will always make sure my clients feel included, understood, and valued.

I have a unique background which combines traditional media such as TV, radio, print, and outdoor with digital media including social, paid search (PPC/SEM), display, programmatic, mobile, and video. My years of experience with both new and traditional media, allow me to take a truly omni-channel view of your current or desired marketing efforts and give you advice on the best ways to connect with your customer, no matter where they are.

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